Mind Candy

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Who’s afraid of the big bad blog?

Posted by mandyf on January 13, 2012

Who’s afraid of the big bad blog? The answer may surprise you – a lot of business owners are afraid of having a blog. It’s not a phenomena limited to small local businesses either. There are major players in their field that maintain a website alone because they don’t understand the value of a blog. While there are a number of reasons these people may have for fearing a blog, generally speaking they fall into one of three categories.

1. “I am afraid of getting negative comments.”

For the most part there is no rational reason to fear a negative comment. It is a fact of life that at some point in time even the best businesses are going to have a customer that is dissatisfied. No business is perfect. While it is great to get positive comments, it is the negative comments that really give us a chance to shine. Handling a complaint professionally and publicly demonstrating that you are willing to make things right for your customers turns a negative into a powerful positive.

2. “I don’t have anything to write about.”

Everyone has something to write about. A blog is the perfect vehicle to discuss your business. What’s new? What’s being improved? What specials do you have coming up? What is the history of your business? What is the process used to produce some of the products you sell? You can even provide a little about your background. A small family owned grocery in the New England area even used their blog to give a special shout out to their employee of the month. What a great way to shower a little extra recognition and make someone feel valued! I’ve even seen a few business blogs that added in a post now and then about their softball and bowling team and added in a few pics of their employees of the clock at their annual “Hooky Day”. It doesn’t hurt to put a human face to your business.

3. “I don’t have the time to blog – I spend all my time running my business.”

Blogging doesn’t require an investment of hours everyday. All you need to do is make sure you add in a couple posts each week. They don’t have to rival a Jules Verne classic, they just need to short pieces that inform and/or entertain your readers. Let them see you are around. With as little as 400 words, you can change the course of your online presence and elevate your corporate profile. If you can devote 90 minutes each week to your blog – you can blog!

Don’t live in fear of blogging. A blog is just another vehicle to get your company out in the public eye with information that engages them and hopefully drives them to your site where they become customers. Blogs can be set up and hosted for free, so money isn’t really an issue either. What is an issue is clearing the mental hurdle that is making blogging seem like a burden and turning it into a joy you look forward to each week!

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